LinkedIn Ads Campaign – Product Discovery & Performance Audit

Client:

Synergy Codes

Scope

LinkedIn ad visuals, concept development, visual storytelling, marketing graphics system

Tools

Figma

This project involved designing a series of LinkedIn ad visuals promoting product discovery and performance audit services.

The goal was to communicate complex product strategy ideas in a simple and clear visual form suitable for social media. The graphics use metaphors such as system stability, discovery paths, and strong product foundations.

A dark ad with a dashed path from a lime question mark through User Research, Market Validation, Prototyping and Clear Roadmap to a lime trophy, beside "Got an idea?"

Each visual focuses on a different stage of the product development process, including user research, market validation, prototyping, and defining a clear roadmap.

The visual style combines dark backgrounds, neon gradients, and subtle noise textures to create a modern technology-focused aesthetic while maintaining readability in the LinkedIn feed.

An ad comparing a plain light workflow editor labelled "Functionality" with a polished dark version labelled "Experience", over the line "Great functionality deserves great design"

A dark ad with a glowing app interface standing on three legs labelled Validated Need, User Personas and Clear Scope, next to "Don't build on assumptions. Build on a solid foundation."

The performance audit ad: a purple monitor grid split by a lime line, a chaotic heartbeat line "Without audit" and a steady rhythm "After audit", with a short call to action below