Video thumbnail on a desktop monitor: the presenter over a purple org chart interface, with lime labels reading "Org Charts" and "That Work for YOU!" and a play button

Org Charts – Product Demo Video Production & UI Animation

Client:

Synergy Codes

Scope

Recording, video editing, UI animation, motion graphics, visual assets, sound design, music, color grading, thumbnail design, YouTube publishing

Tools

Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator, Adobe Audition, YouTube Studio

This project involved end-to-end production of a product demo video presenting organizational chart (org chart) visualization capabilities. The objective was to explain structure, hierarchy, and interaction patterns within complex org charts in a clear and engaging format tailored to developer and product audiences, while maintaining a polished visual style aligned with the Synergy Codes brand.

All visuals shown in the video were fully designed and animated rather than recorded from a live application. UI states, transitions, and interactions were recreated as motion graphics to precisely control clarity, pacing, and emphasis. The production covered the entire pipeline, including recording, audio processing, editing, and color grading. Sound design and music were integrated to support rhythm and comprehension, and a dedicated thumbnail and YouTube metadata were prepared for publication.

Animated org chart UI frame: a filter panel open on Business unit with Unit B being ticked, next to company cards linked by ownership percentages, in orange accentsMotion graphics frame with six simple light app window wireframes floating over a dark, dimmed shot, with purple circles moving between themVideo frame with the presenter at a wooden desk in the center, framed by floating diagram screens: an org chart, a circuit diagram and a flow editorSemi-transparent company org chart with "Company France" and "Company Netherlands" branches laid over a blurred shot of the presenter, one card highlighted in orange